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Podcasting for business

Any marketer worth their salt has to admit that podcasting for business is here to stay. According to Roy Morgan In 2019 over 320,000 New Zealanders download audio or video podcasts in an average four weeks, an increase of nearly 150,000 compared to three years ago equating to a percentage increase of 82%. The opportunities for business are huge moving forward.

Why is podcasting so important for business?

Have you ever listened to a podcast for a while and feel like you know the hosts? Your potential new customers dont know you or your business but podcasting is another avenue for them to find you. Not only to find you but get a taste of the types of services you provide, problems other customers of yours have gone through with solutions (an audio case study) and the personality of the great team and environment your business has become.

For people to reach out to you, it gives them a key phrase "Hey, love the show" if they dont know what to say. This works the other way also, people are often honored to come on your show. Build those relationships.

Other benefits:

  • Social media - Small audio clips, cover art, quotes from the show.
  • SEO - Show notes and transcripts.
  • Its fun and a chance to interact with people.

Who's doing this well?

Next Advisory, their podcast: The Whatsnext Podcast really gives you a feel for what it would be like to work with Phil & Luke. Their personality, wit and quips at other accountants are fun and not what you expect. The knowledge and helpful reminders they give you every episode makes your time listening feel valuable. Its done well and adds to their brand massively.


Podcasting is easy and cheap to set up, so what are you waiting for?